We found that domain diversity has a substantial impact on rankings. In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain. It could be that Google has an inherent preference for content that they deem comprehensive. Or it may be that users are more satisfied with search results that give them a full answer to their query.
- Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business.
- And hey, you’ll come top-of-mind when they think of quality content.
- Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more.
- Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll.
- Google Sheets automatically saves changes, but keeping an additional backup is a wise precaution.
Is Shopify good for SEO?
Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links. None of them used it on the page exactly and was not in the title. I knew that page title and keyword relevancy typically tops page authority, so I mentioned the keyword in my article. Within minutes I was ranked at #1 in Google for that search term! To drive the point home about analyzing the competition; I’ve done a couple of experiments.
To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions. RANK.EQ works similarly to RANK, providing the same rank for ties. RANK.AVG, on the other hand, assigns the average rank to tied values. As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted.
So, search volume tells me that the keyword “how to create content” is searched for 500 times a month. However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200. A high bounce rate means visitors leave your site after viewing just one page, which can signal to search engines that your content isn’t relevant or engaging enough. It ensures your content aligns with SEO best practices and meets user intent. After analyzing your content, the tool provides a quality score and suggests improvements to enhance user experience and overall effectiveness. You can cover the first 4 steps with the SEOBoost Topic Reports feature.
The Only 3 Content Management Systems You Need to Know
So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme. In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic.
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In fact, we found that approximately 95% of all pages have zero backlinks. In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page itself (URL Rating). Our data shows that use of Schema markup does not correlate SEO Anomaly with higher rankings. Page authority (as measured by Ahrefs URL Rating) weakly correlates with rankings. We found no correlation between page loading speed (as measured by Alexa) and first page Google rankings. This research supports the idea that higher rankings generate more clicks.